January 18 | 2024

Coors Light® Teams Up with Country Superstar Lainey Wilson in New Multi-Year Partnership

A Coors Light fan and beer drinker (one who famously said "hold my beer"), Wilson will also bring Coors Light on tour as the official partner for her 2024 Country's Cool Again tour. In the coming weeks, fans will also be able to shop exclusive limited-edition Coors Light and Wilson merch at LaineyWilson.com.

"Music is the universal language of chill — just like Coors Light, it brings people together and can refresh any moment, person or room," said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. "Lainey Wilson puts her own country spin on chill and we're pumped to join her on tour and wherever she is connecting with fans."

In addition to the limited-edition merch, Coors Light is also awarding* one lucky fan a pair of tickets to Wilson's show in London with travel and lodging expenses covered for two. But the fun doesn't stop there, as three more fans will each win a pair of tickets to a U.S. show of their choice along with $1,000 to cover travel expenses. Learn more about how to win these chill experiences @CoorsLight on Instagram.

"Hold my beer because I'm going on tour with Coors Light," said Lainey Wilson. "2024 is going to be another rule breaking year, and I'm thrilled to have Coors Light along for the ride. We can't wait to bring moments of chill to all my fans across the U.S on my upcoming "Country's Cool Again" tour, and through some fun surprises we have in store."

Read the full article here.